Richard Day Research, Inc.

We strive to follow seven principles to bring you the best insight possible.

1. Begin with the end in mind.
2. Nothing predicts behavior like behavior.
3. Good research begins in the library.
4. No one of us is as smart as all of us.
5. It's in the details.
6. What is unique about your problem?
7. It's a relationship, not a project.

Begin with the end in mind.

When this project is complete, what questions must be answered? How will you use this information? Time spent on the front end of a project is time well spent. While there is always pressure to get started, the more carefully we listen, and the more clearly the goals are articulated, the better the project outcome and the happier you will be.

Nothing predicts behavior like behavior.

Attitudes are interesting, but behavior matters. We always look for surrogates of the behavior we want to understand and, hopefully, change.

Good research begins in the library.

We start our research by doing research. We examine existing information, past studies and published materials. Listening carefully can often lead to valuable sources of information. Previous studies can be examined and used to better inform the goals of current work. This work can often sharpen the focus and the scope of any additional research.

No one of us is as smart as all of us.

As the client, you know the marketplace, who you are and where you want to go. We are experts in listening to the public, your clients, and prospects. We know the techniques and the pitfalls of measurement and design. Working together, we can get insights that can make the difference. The more the research firm and the client operate as a team, the better the outcome.

It's in the details.

Clients want and need answers to their problems. However, to provide the best insights and answers, we need to obsess about details. In the analysis phase there are many levels beyond simple "tabs" that can provide insight.

What is unique about your problem?

By investing time to listen to you and those involved in your project, we will learn what is unique about your project. By addressing the uniqueness, we will provide you with more insight and value. We don't fit you into a model because it is the uniqueness that lends the value.

It's a relationship, not a project.

A well done project creates insight and, ultimately, trust. That creates closer working relationships and thus more insights. Research partners collaborate, and collaboration creates greater insights and subsequent value. To have research partnerships, both the client and the research firm need to invest their time and intellectual capital for the sake of the project, assignment and client. Everyone benefits.