RDR employs content analysis methods to categorize and classify in-depth interviews, focus groups, open-ended responses and other communications content. Our approach maximizes insight and provides a consistent, valid method for drawing conclusions.
Working with RDR, you can rely on experience with both quantitative and qualitative approaches to content analysis that can support brand research, customer satisfaction, and other research programs. Our senior researcher works with you to develop instruments like codebooks and content dictionaries that ensure classification of your content is accurately tailored to the unique understanding that your organization seeks.
Our experienced human coders are trained to identify both manifest and latent concepts, identifying not only what has been said but deeper meanings based on cues like tone of voice, word, and phrase order. We also use rigorous measures of reliability.
From design to reporting, our team remains available to help you and your stakeholders understand the results from this specialized method, and employ the actionable results enhanced by its use in your research program.
