Clients make a major investment by attending and displaying their products and services at conferences. However, they have been unable to measure the effect of these investments.
RDR has developed tools to evaluate your organization's conference impact, and measure your return on investment, including measurements of your visibility, message recall, and drivers of possible changes in attendee behavior after the conference. We also have longitudinal data on these so we can evaluate them and vis. a vis. other conferences.
We work with you to craft questions that uncover the types of messages that attendees value, the ways in which they use conference information in their professional lives, and where in all the conference activities they seek meaningful engagement.
