You spend a lot of time and resources crafting your message to potential customers. But what is the value of that message if it is not internalized by those you are trying to reach?
Richard Day Research has the tools to help you understand which aspects of your messages work, which do not, and how to fine-tune for maximum brand power.
After a message is delivered to the client, we carefully gauge their memory of and attitudes toward it. Recall is a delicate subject of study. Asking questions without careful consideration can create recollections of messages or events that never occurred. We have the right methods to prevent this from happening. We ask contextual questions about the specific message, call or visit, to ensure that we are measuring recall of the correct event, and that it is not conflated with previous messages.
We also have participants evaluate the message to determine how believable, relevant, informative, and compelling it is. We will recommend ways to improve the content and delivery of the message, to ensure that your resources are spent wisely.
We at Richard Day Research understand the issues that affect getting a message heard or read. We're experts at finding how messages are perceived.
Our longstanding experience has helped us to know the pitfalls in measuring recall and how to avoid them, and we provide actionable information to make your message work.
